Standards & Criteria for iGaming
Clear standards for iGaming help ensure that online gambling platforms operate responsibly, transparently, and with player protection at the centre.
As online gambling continues to grow rapidly, strong responsible gambling standards are essential to protect players and maintain trust. These criteria guide how iGaming operators manage risk, support users, and design safer digital environments.
iGaming: Integrating online sports betting & lottery
Online sports betting and lottery platforms bring fast access and constant engagement, which also increases potential risks. Responsible standards ensure these products are designed with player safety in mind.
- Platforms must provide clear information about odds, risks, and game mechanics
- Sports betting and lottery features should include built-in responsible gambling tools such as limits and time reminders
- Operators must ensure fair play, transparency, and compliance across all digital products
RG Policy, Strategy and Culture
A strong responsible gambling framework must be embedded into the organisation’s digital operations.
- Clear RG policies are applied across all online platforms and services
- Leadership prioritises harm prevention as part of business strategy and product development
- Responsible gambling values are reflected in company culture, from design to customer support
Employee Training
Even in digital environments, people play a key role in protecting users.
- Staff are trained to identify risky online gambling behaviour patterns
- Customer support teams understand how to respond to vulnerable users appropriately
- Training is regularly updated to reflect new digital risks and emerging trends
Assisting Players Who May Be Experiencing Harms from Gambling
Online platforms should actively support users who may be at risk.
- Systems are in place to detect unusual or harmful gambling patterns
- Support teams are trained to reach out in a respectful and non-intrusive way
- Players are provided with clear access to help tools, self-assessment, and external support services
Informed Decision Making
Players should always understand what they are engaging with online.
- Clear explanations of game rules, probabilities, and risks are provided before play
- Transparent display of spending history and account activity is available to users
- Responsible gambling tools are easy to access and clearly explained
Marketing Communications
Digital marketing must be carefully controlled to avoid encouraging harm.
- Advertising is honest and avoids misleading claims about winning outcomes
- Promotions are not targeted at vulnerable individuals or underage users
- Responsible gambling messaging is included in online campaigns and promotions
Accounts and Payment
Financial controls play a key role in safer iGaming environments.
- Players can set deposit, loss, and time limits on their accounts
- Payment systems include safeguards to prevent impulsive spending
- Clear transaction history helps users track and understand their gambling activity
Site and Product Design
Online platforms should be designed to support safe and responsible engagement.
- Interfaces are built to avoid overly aggressive or addictive design patterns
- Responsible gambling tools are visible, accessible, and easy to use
- Game design avoids unnecessary pressure to continue playing continuously
Stakeholder Engagement
Responsible iGaming requires collaboration across multiple parties.
- Operators engage with regulators to ensure compliance and best practices
- Partnerships with support organisations help strengthen player protection
- Feedback from users is used to continuously improve responsible gambling measures